Increasing the number of incoming tourists coming to Israel as efforts to promote tourism in Israel in the past 10 years have resulted in an increase of no more than 3% at most.
Creating and managing a full consumer journey strategy with relevant content for each stage of the funnel up to making the decision to visit Israel was the base of the activity. Alongside with a strategic shift that emphasis the cities Tel Aviv and Jerusalem as two sunny cities on one break and expanding into new audiences that were not reached before. base to promote specific city locations in Israel as a break for vacation.
A spike in the numbers of tourists entering Israel by over 38%!
(Still increasing to this day)