Getting designers and architects that are attending the “Milan Design Week’ trade show, to also visit Caesarstone’s exhibition that is 40 mins drive from the main exhibition center.
A combination of programmatic media buying with data-based targeting and Real-Time-data analysis allowed us to quickly pivot the main campaign message after the first hours of the event. We picked up on initial trends at the trade show that were immediately incorporated to the campaigns creative and increase engagement rate dramatically
On the third day of the campaign we received an SMS from Caesarstone CMO:
“PLEASE STOP THE CAMPAIGN”
The exhibition was packed with
more than 1000 people
that were left outside…